Article 1. The basic concepts used in this Law of the Law on Online Platforms and Online Advertising

Home / RLA / Article 1. The basic concepts used in this Law of the Law on Online Platforms and Online Advertising

The following basic concepts are used in this Law:

1) account – the personal page of the user of the online platform, which is created after registration on the online platform;

2) sponsored content is a type of content on online platforms distributed by users of online platforms by posting it on an account created by the user of the online platform and (or) the sponsor.;

3) false information – information that does not correspond to reality or contains significant distortions of facts, creating a false impression of persons, objects, events, phenomena and processes, recorded in any form;

4) public community – a page registered by a user of an online platform on an online platform that posts information for an indefinite number of users of online platforms;

5) moderator of a public community is a person who is the owner and (or) user of an online platform, who has the right to post and (or) delete and (or) edit content on the online platform.;

6) influencer (blogger) is a user of an online platform who publishes information on an online platform addressed to an unspecified group of people for business purposes.;

7) instant messaging service – software designed and (or) used by users of an online platform for exchanging instant messages or transmitting them to a specific person(s) in real time using telecommunications networks, with the exception of software designed to provide financial services and e-commerce;

8) online advertising – advertising on online platforms, produced and (or) posted, and (or) distributed, and (or) stored by users of online platforms and (or) owners of online platforms in the form of targeted advertising and (or) sponsored content, and (or) other information, intended for an indefinite circle of people;

9) distributor of online advertising - a user of an online platform engaged in the production and (or) placement and (or) distribution of online advertising;

10) Online platform – an Internet resource and (or) software operating on the Internet and (or) an instant messaging service designed to receive, produce and (or) post, and (or) distribute, and (or) store content on an online platform by an online platform user through an account created by him, a public community, with the exception of an Internet resource and (or) software operating on the Internet, and (or) an instant messaging service designed to provide financial services and e-commerce;

11) content on the online platform (hereinafter referred to as content) – information received and (or) produced, and (or) posted, and (or) distributed, and (or) stored by the user of the online platform through the reception and (or) transmission of signs and (or) signals, and (or) voice information, and (or) written text, and (or) images, and (or) sounds, and (or) audiovisual form on an online platform to a specific or unspecified group of people;

12) the owner of the online platform is an individual and (or) a legal entity that owns the ownership of the online platform.;

13) the recommendation system of an online platform is a fully or partially automated online platform system that prioritizes the content of an online platform on its interface, as well as the priority of search results.;

14) the user of the online platform (hereinafter referred to as the user) is an individual and (or) a legal entity who has registered and (or) provided his personal data and (or) has been identified on the online platform;

15) profiling – a set of algorithms aimed at determining the preferences and (or) interests of users;

16) targeted online advertising – online advertising intended for target groups determined on the basis of profiling, and aimed at increasing user reach and/or increasing its priority, including using the recommendation system of the online platform;

17) authorized body – the central executive body that carries out state regulation in the field of online platforms and online advertising.

This Law regulates public relations related to online platforms operating in the territory of the Republic of Kazakhstan, as well as public relations arising in the process of production, placement, distribution and storage of online advertising in the territory of the Republic of Kazakhstan.

President

Republic of Kazakhstan

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