Article 20. Targeted Online Advertising of the Law on Online Platforms and Online Advertising

Home / RLA / Article 20. Targeted Online Advertising of the Law on Online Platforms and Online Advertising

1. The online platform provides users with the ability to identify targeted online advertising using text and/or graphic and/or other designations.

2. Targeted online advertising should:

1) contain text and (or) graphic and (or) other designations indicating that the content is an online advertisement;

2) designate the account of the user who posted the online advertisement.

3. Profiling based on data on race or nationality, political views, biometric or personal data that identify an individual, and information about the user's health status is prohibited.

4. Targeted online advertising should not be distributed to users identified by the online platform as a minor user.

This Law regulates public relations related to online platforms operating in the territory of the Republic of Kazakhstan, as well as public relations arising in the process of production, placement, distribution and storage of online advertising in the territory of the Republic of Kazakhstan.

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