Article 3. Basic concepts The Law on Advertising

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The following basic concepts are used in this Law:

1) social advertising – information addressed to an indefinite circle of people and aimed at achieving charitable and other socially useful goals of a non-commercial nature, as well as ensuring the interests of the state;

1-1) means of individualization – a designation used to distinguish goods (works, services), participants in civil turnover (brand name, trademark, service mark, etc.);

1-2) advertising – information distributed and (or) posted in any form by any means, intended for an indefinite circle of people and designed to generate or maintain interest in an individual or legal entity, goods, trademarks, works, services and promote their sale;

1-3) excluded by the Law of the Republic of Kazakhstan dated 08.01.2019 No. 215-VI (effective three months after the date of its first official publication);

2) improper advertising - unfair, unreliable, unethical, knowingly false and hidden advertising, which violates the requirements for its content, time, place and method of distribution, placement, established by the legislation of the Republic of Kazakhstan;

3) advertiser - a natural or legal person who is a source of advertising information for the production, distribution and placement of advertising;

4) advertising producer - a natural or legal person who brings advertising information to a form ready for distribution and placement;

4-1) regulatory state bodies in the field of advertising – state bodies that provide leadership in a particular industry in which advertising activities are carried out;

4-2) authorized body in the field of advertising – the central executive body responsible for the management and intersectoral coordination in the field of advertising;

5) advertising distributor - a natural or legal person who distributes and places advertising information by providing and (or) using property, including technical means of broadcasting and other means;

6) advertising consumers - an indefinite circle of individuals and (or) legal entities to whom advertising is intended;

7) a running line is a method of distributing advertisements placed on outdoor (visual) advertising objects or transmitted on TV channels, in film and video services, which is characterized by a sequential alternation (movement) of combinations of letters, numbers, and signs that collectively constitute certain information.;

7-1) outdoor furniture (equipment) – objects of a decorative nature and practical use (flower vases, pavilions, gazebos, benches, urns, public transport stops, information panel, equipment and structures for children's games and adult recreation) installed in settlements in an open space outside the premises;

7-2) signage – information about the name and type of activity of individuals and legal entities, including means of their individualization, placed within the entrance to the building according to the number of entrances to it and (or) at the entrance of the fence of the occupied territory, as well as roofs and facades within buildings, extensions to them and temporary structures of individuals and legal entities in the places of their actual location and sale of goods, performance of works and provision of services;

7-3) pointer – a structure up to and including two square meters in size, placed on the ground or poles of a contact network and lighting, indicating the location of an organization, commercial or other facility and located in close proximity to them, containing only information about their name, means of individualization (if available) and navigation;

8) excluded by the Law of the Republic of Kazakhstan dated December 29, 2014 No. 269-V (effective from 01.01.2015);

9) outdoor (visual) advertising – advertising placed on objects of outdoor (visual) advertising and accessible to visual perception in an open space outside the premises in populated areas, in the right-of-way of public roads, in an open space outside the premises outside populated areas and outside the right-of-way of public roads;

10) object of outdoor (visual) advertising – structures, various kinds of three-dimensional or planar structures, including screens and electronic displays, lighting structures, and other means used for the distribution and (or) placement of advertising;

11) teletorgovlya – a public offer on a TV channel for the purpose of selling goods or providing services.

The Law of the Republic of Kazakhstan dated December 19, 2003 No. 508.

This Law regulates the relations arising in the process of production, distribution, placement and use of advertising in the territory of the Republic of Kazakhstan.

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Republic of Kazakhstan

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