Article 8. Advertising on TV and radio channels of the Law on Advertising

Home / RLA / Article 8. Advertising on TV and radio channels of the Law on Advertising

1. Advertising on television and radio channels that do not specialize in messages and promotional materials should not exceed twenty percent of the total broadcast volume per day, with the exception of a running line, social advertising, information about the TV and radio channels' own products (announcements) that do not contain third-party advertising, announcements about events prepared and conducted by a television or radio channel, as well as advertisements placed at the location of an event broadcast live or recording a replay of a live broadcast.

In the total volume of advertising broadcast per day, the total duration of advertising during the period from eighteen to twenty-three hours of local time during the hour of broadcasting time should not exceed twenty percent.

On television and radio channels, the volume of advertisements in the Kazakh language in time intervals every six hours, calculated from zero hours of local time, should not be less than the total volume of advertisements distributed in other languages.

The volume of advertising on television and radio channels, with the exception of social advertising, in Kazakh and Russian, as well as in other languages at the advertiser's discretion, is determined by the timing of the advertising materials posted in accordance with the rules for monitoring mass media distributed in the territory of the Republic of Kazakhstan, approved by the authorized body in the field of mass media.

The volume of teletargeting on TV and radio channels specializing exclusively in advertising messages is unlimited.

When broadcasting an advertisement, its sound should not be louder than the sound of the broadcast program.

1-1. The daily volume of social advertising placed free of charge on mandatory television and radio channels must be at least ten outputs in a time interval of eighteen hours, calculated from six o'clock in the morning local time, with mandatory two outputs in a time interval of six hours, calculated from eighteen o'clock local time.

Social advertising is distributed evenly throughout its daily broadcast in the territory of the Republic of Kazakhstan in the Kazakh language, and at the discretion of the advertiser also in Russian and (or) other languages.

2. When using advertising in the form of overlays, including in the form of a running line, its size should not exceed seven and a half percent of the frame area and disrupt text or information material in TV programs.

3. It is prohibited to interrupt the broadcast of official messages, speeches by candidates for President of the Republic of Kazakhstan and deputies of representative bodies, educational and religious television programs, as well as the demonstration of children's television programs, with the exception of advertising intended for children and adolescents, with advertisements.

4. During the days of national mourning, advertising on television and radio channels is prohibited.

The footnote. Article 8 as amended by the Law of the Republic of Kazakhstan dated January 18, 2012 No. 546-IV (effective after thirty calendar days after its first official publication); as amended by the Laws of the Republic of Kazakhstan dated December 28, 2017 No. 128-VI (effective after ten calendar days after the date of its first official publication); dated January 08, 2019 No. 215-VI (for the procedure of entry into force, see art. 2); dated December 29, 2021 No. 94-VII (effective ten calendar days after the date of its first official publication); dated 04/06/2024 No. 71-VIII (effective sixty calendar days after the date of its first official publication); dated 07/08/2024 No. 116-VIII (effective from the date of entry into force of the Law of the Republic of Kazakhstan "On Mass Media").

The Law of the Republic of Kazakhstan dated December 19, 2003 No. 508.

This Law regulates the relations arising in the process of production, distribution, placement and use of advertising in the territory of the Republic of Kazakhstan.

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