Article 14-2. The specifics of advertising the trademark and (or) the name of the wine produced in the territory of the Republic of Kazakhstan Law on Advertising

Home / RLA / Article 14-2. The specifics of advertising the trademark and (or) the name of the wine produced in the territory of the Republic of Kazakhstan Law on Advertising

1. Advertising of the trademark and (or) the name of the wine produced in the territory of the Republic of Kazakhstan is allowed:

1) in the period from twenty-two o'clock in the evening to six o'clock in the morning local time on domestic television and radio channels (with the exception of children's and religious ones), subject to the following requirements:

advertising on domestic TV channels during the broadcast and (or) retransmission must be accompanied by a warning about the dangers of excessive wine consumption on at least ten percent of the advertising area (space);

advertising on domestic TV channels during broadcasting and (or) retransmission is accompanied by two social advertisements to promote a healthy lifestyle in accordance with the procedure determined by the authorized body in the field of mass media.;

advertising on radio channels at the end of its broadcast should be accompanied by a message warning about the dangers of excessive wine consumption.;

2) in periodicals (with the exception of children's and religious publications), subject to the following requirements:

It should not be placed on the front and back pages of newspapers;

It should not be placed on the first and last pages and covers of magazines, almanacs, newsletters, and appendices to them.;

It must contain social advertising to promote a healthy lifestyle, the volume of advertising space (space) of which is equal to the volume of advertising space (space) advertising a trademark and (or) the name of a wine produced in the territory of the Republic of Kazakhstan.

The formation and selection of social advertising to promote a healthy lifestyle is carried out in accordance with the rules for the formation and placement on domestic TV channels of social advertising to promote a healthy lifestyle, approved by the authorized body in the field of mass media in coordination with authorized bodies in the field of health and advertising.

2. Advertising of a trademark and (or) the name of a wine produced in the territory of the Republic of Kazakhstan must not:

1) advertise wine;

2) be related to work and driving a vehicle;

3) be filmed (recorded) with the participation of minors, including being performed using animation;

4) address minors;

5) to claim that wine has medicinal properties, to encourage its excessive consumption;

6) condemn abstinence from drinking wine;

7) to assert that drinking wine helps to strengthen relationships.

The Law of the Republic of Kazakhstan dated December 19, 2003 No. 508.

This Law regulates the relations arising in the process of production, distribution, placement and use of advertising in the territory of the Republic of Kazakhstan.

President

Republic of Kazakhstan

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